They have awesome study guides! (Photos courtesy of Dangunee.com)
One of the many study guides you can find everywhere in Japan. This one is for high school chemistry.

Meet Lady Hydrogen. Isn't she hawt?

Or maybe Lady Magnesium is more to your taste? She's a tough kickass girl. Just look at her gun!

Who says molecular diagrams need to be boring?
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They do have the best study guides and office supplies in Asia.
Ingenius!
You know there is evidence that backs up this approach. The US advances in science in the 60s-70s happened on the heels of children reading comic books where the science geeks were heros. SpiderMan, Iron Man -- it was cool to be a mad scientist. Make science sexy, then kids will learn it.
Charlotte -- TELL ME ABOUT IT! I never go to office supply stores with more than $10 in my purse because I know I'm going to buy everything in sight otherwise.
Jeannie -- I agree with you. These days, it's not sexy to study science and engineering in America.
So THAT'S how they do it. Brilliant!
It's still cool to be a mad scientist.
Bettie,
Dang. I didn't know about Girl Genius! Thanks for sharing!